The Hammer Report - Latest Comments in Why Do They Still Make Phone Books?

Re: Why Do They Still Make Phone Books?

Mark - Productivity501 — Sat, 21 Jun 2008 14:12:49 -0000

I tend to agree, but there are still a lot of people who use them. I live in a small enough town now, that the phone book is only about 1/4 inch thick and I've actually used it to find people that weren't available on a Google search.

Re: Why Do They Still Make Phone Books?

mike — Tue, 10 Jun 2008 00:36:47 -0000

When my cable modem goes out, I use the phone book to look up their 800 number. ;)

Re: Why Do They Still Make Phone Books?

David Reber — Mon, 09 Jun 2008 08:36:28 -0000

The cost of publishing and distribution is all rolled up and payed for by the advertisor. I think it would cost the distributors more to have to think of a system that determines who gets one and who doesn't than to just place one at every house that has front door or driveway.

For companies like Feist I wonder if there is more of an obligation towards it's advertisors. To assure distribution to each house and business (where even a small business like mine receives 5 or more copies of each) than to worry about their non-direct customers or homeowners.

Re: Why Do They Still Make Phone Books?

peter edstrom — Mon, 09 Jun 2008 07:50:38 -0000

I couldn't agree more. I can't remember the last time I used a yellow/white pages. I've called to get off the list, but they deliver it anyway - about twice a year.